On 8 October 2016, Indian political party, Maharashtra Navnirman Sena (MNS), proclaimed that they would not allow the release of the film, following nationwide protests surrounding the terrorist attack in Jammu and Kashmir on 18 September 2016 and the decision by Cinema Owners Exhibitors Association of India preventing the release of films with Pakistani actors in four states - Maharashtra, Gujarat, Karnataka, and Goa. Citing the casting of Pakistani actor, Fawad Khan, in the film, the MNS warned theater owners around the country to not screen the film, threatening them with vandalism. Announcing that security will be tightened at theaters along with sufficient police protection, Maharashtra chief minister, Devendra Fadnavis, commented on the issue, saying, "Anyone found taking the law into their hands will be dealt with firmly." He also informed that 12 MNS members were sent to judicial custody after they barged into a Mumbai theater and held a protest on 19 October 2016.[20]

"I have always felt that the best way to express your patriotism is through love. And that's what I have always tried to portray through my work and my cinema. When I shot my film Ae Dil Hai Mushkil from September to December last year, the climate was completely different. The circumstances were completely different..."

— Karan Johar speaking about the film in a video statement
Commenting on the ruckus behind his film's release, director Karan Johar said that the circumstances in which the film was filmed in 2015 were completely different. "Going forward, I would like to say that of course, I will not engage with talent from the neighbouring country, given the circumstance. But with that same energy, I beseech you to know one thing - that over 300 people in my Indian crew have put their blood, sweat, and tears into making my film, Ae Dil Hai Mushkil. I don't think it's fair for them to face any kind of turbulence on account of other fellow Indians," he further added in a video statement. He was heavily criticized by news and social media for buckling under pressure.[21] However, people from the film fraternity like Mukesh Bhatt and Shyam Benegal supported Johar and his film, and requested the people to consider the film and its release without giving importance to the actors' nationalities.

On 20 October 2016, filmmaker Mukesh Bhatt said that his discussion with Union home minister, Rajnath Singh, had been consequential, and affirmed that the film will be screened throughout the country without any violence. However, he promised that he would not make any more films with Pakistani actors.[22]

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